6 min read
Unlocking Value in Core Upstream Operations with Generative AI

The Upstream Oil and Gas industry is no stranger to challenges. Facing unpredictable market conditions, increasingly complex regulatory landscapes, and rising pressure to boost efficiency and sustainability, industry leaders know that the stakes have never been higher. Downtime is costly, talent is scarce, and the need to do more with less has become a daily reality.


Yet, within these challenges lie immense opportunities - opportunities to improve productivity, streamline processes, and enhance decision-making across the board. What if your teams had instant access to ALL critical operational information, ability to generate insights on-demand, get to better decision, faster and turn them into action with voice commands? Will it help reduce cycle time, maximize well productivity, reduce emissions, and do it all while improving compliance and safety performance? That may sound too good to be true, but that future is well within our grasp.

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At Ententia, we understand that success in Upstream Operations isn’t just about deploying the latest technology - it’s about creating solutions that address key challenges in core business workflows to deliver measurable value.

Below, we explore real use cases where Ententia’s solutions are helping Upstream operators rethink how they approach critical tasks - from managing production and field operations to ensuring regulatory compliance and enhancing safety protocols — using Generative AI. These are tangible, impactful solutions tailored to the unique dynamics of Upstream Oil and Gas industry. Let’s dive in:

1. Production Assistant: Driving Productivity and Operational Efficiency

Production Assistant provides production and reliability engineers with a natural language interface to tap into the “full operational context” — leveraging variety of structured and unstructured data sources. This solution empowers engineers to perform and automate chain-of-thought analysis — accelerating the information Insight Action workflow, leading to better decisions, faster - thereby driving superior production outcomes. The assistant also offers integration with enterprise ERP platform (e.g., SAP) and collaboration tools (e.g., Teams, Outlook) to facilitate execution of identified actions.

Value Impact: Increased well productivity, improved personnel efficiency, and reduced OPEX.


2. Digital Field Worker: Real-Time Insights On-Site

Digital Field Worker solution enables our field operators and maintenance technicians to maximize time spent in the field. By offering a mobile, voice-activated interface, it enables access to specific information — be it sensor data, equipment design, or operational procedures — alongside on-demand analytics when they need it. Ability to take voice notes and pictures, link them to specific equipment and sites, supported by automated labeling creates a valuable repository of information that will continue to drive improvements in the future — all without the need for your personnel to spend more time in front of a screen.

Value Impact: Reduced well downtime, improved knowledge retention, and reduced OPEX.


3. Permit Quality Analyst: Enhancing Permit Accuracy

Navigating regulatory requirements is a significant challenge for Upstream operations. The Permit Quality Analyst is designed to significantly automate the quality assurance (QA) and quality control (QC) process of drilling permits — supported by human-in-the-loop review. This reduces the risk of delays due to inaccuracies, enhancing efficiency in the permit-to-drill cycle.

Value Impact: Minimized cycle time from spud to production, improved capital efficiency.


4. OMS/HES Search & Retrieval: Instant Compliance Information

Health, Environment, and Safety (HES) along with Operations Management System (OMS) requirements often necessitate on-demand access to specific information. Historically, this has been a challenge due to unstructured nature of information. Our Search & Retrieval tool allows asset operations and HES teams to instantly locate policies, guidelines, and procedures using an intuitive, natural language interface. This solution improves safety and operational performance through better compliance with relevant procedures.

Value Impact: Increased Compliance to Standards, Improved safety performance.


5. Land Management FAQ Chatbot: Simplifying Landowner Engagement

Land management is an intricate aspect of Upstream operations, requiring consistent engagement with landowners. The Land Management FAQ Chatbot leverages AI to automate responses to commonly asked questions by landowners. By tapping into internal databases and contractual documents, it allows the internal support team to focus on more complex support asks and effective engagement with landowners. This solution can be deployed as external-facing (used directly by landowners) or to support internal teams, as a tool to streamline engagement.

Value Impact: Enhanced landowner relationships, higher personnel productivity.


6. MR&I Planning Analyst: Accelerating Planning Cycles

Maintenance, Repair, and Integrity (MR&I) planning involves handling data from multiple applications (Inventory, Downtime, Production Reporting, Facility Design, etc.) and schedules (Operators, Maintenance Team, Rig, SIMOPS, etc.). The MR&I Planning Analyst uses a natural language interface to enable planners to accelerate cross-application workflows - helping them leverage data from multiple systems, evaluate execution alternatives and develop optimal plans.

Value Impact: Reduced downtime, Improved operational efficiency.


Transforming Industry Workflows - One Use Case at a Time

A common theme across these use cases is the need for security, accuracy, and reliability. Delivering solutions that minimize LLM hallucinations, fully understand enterprise context, and address industry-specific terminology and regulatory requirements demands a deliberate approach to architecture and design. Combined with effective prompt engineering and a UI tailored to industry needs, this ensures our solutions comprehensively and effectively tackle the unique challenges of upstream operations.

These examples demonstrate how Generative AI solutions built on Ententia’s platform can significantly enhance your team’s performance. Our industry-specific, secure, and lightweight solutions are model-agnostic, leveraging the latest advancements from AI labs like OpenAI and Anthropic to address your most pressing challenges. If you’re ready to explore how Ententia’s platform can deliver impactful, targeted solutions for your Upstream operations, we’d be thrilled to collaborate.

Connect with us to learn more. Let’s redefine the future of upstream operations—together.